Job Data

Company Description

Appraisal Panel Network (APN) is an all-inclusive organization specifically centered around supporting and promoting the Insurance Appraisal Panel, one place where people from different parts of the Insurance Claims Industry and Policyholders can connect, find each other, collaborate, and further their industry knowledge and experience.

ob Description

We seek an experienced Social Media Manager to collaborate with our team of content developers and administer our social media accounts. You will be responsible for supervising and creating original video and text content, engaging with our followers and managing posts to accelerate our success via marketing goals.

We expect you to be well-versed in the latest digital technologies and social media trends. To be successful as a social media manager, you should have in-depth knowledge of SEO, analytics, and content management tools. 

Key Responsibilities: 

·        Curate creative content for Instagram, Facebook, LinkedIn, and Twitter.

·        Perform research on the latest audience preferences and the benchmark trends in the insurance claims industry .

·        Design and implement social media strategy that aligns with our business goals.

·        Define specific objectives and monitor ROI.

·        Curate, edit, publish and share engaging content daily. 

·        Monitor web traffic metrics and optimize for the same.

·        Suggest new features to promote brand awareness.

·        Collaborate with the membership, marketing, and customer service teams to ensure brand consistency.

·        Analyze key metrics using the latest management tools to boost membership.

Social Media Manager Requirements:

·        Bachelor\'s degree in Digital Marketing or a relevant field

·        3+ years of proven work experience as a Social media manager

·        Proficiency in content management

·        Excellent copywriting skills

·        Solid knowledge of SEO and keyword research 

·        Expertise in Google Analytics and Hootsuite

·        Knowledge of online marketing channels

·        Excellent communication skills

“Appraisal Panel Network is an Equal Opportunity Employer. APN does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.”